How To Create An Automated Income
Producer
by: Dan Farrell
One of my favorite net marketing tasks is creating a FREE
report or e-course and watching it fill with subscribers on
an autoresponder.
You might not realize that this is one of the easiest and
best methods of selling your products or affiliate products
because you develop a rapport or relationship with your subscribers
by giving them quality information. Remember its quality not
necessarily quantity that will endear or at least brand yourself
as someone they come to know and respect.
So how do you create an e-course that, once its uploaded
to your autoresponder, is a forget and walk away list builder?
Heres the way I do it, at least most of the time :o)
1. Pick a subject you know a little about and research it
to see if there is a demand or need to know. The best way
to research for a subject is to visit the discussion boards
or forums. Do a search on Google for the subject, for instance,
if you were interested in writing about poodles, you might
search for "dog discussion groups". See what poeple
are talking about and what concerns, problems and issues they
have with poodles or maybe another type of dog.
Next, after determining their is a need for this information,
you can start writing or do a search for other articles, reports
on poodles to get ideas and content. You dont want to just
copy/paste from an article as that is plagiarism or infringement
of copyrights. You can rearrange or change the wording so
that it is distinctly different and use that content. Or you
can ask the author for permission to use his article, with
or without any resource box.
2. Now that you have at least one message or lesson completed,
you need to set up your autoresponder. If you dont have one,
there are a lot of them online, and Ive used many and can
tell you that some are good and some Are bad and some so-so.
One I use is IsoResponder and it has many good features like
a 2,000 subscriber import per day, personalization, tracking
how many many opened your email message, a very fast support
system and much more. http://www.ad-alyzer.com/727/isoregisterem
Basically, you want one that allows unlimited lists, unlimited
imports and double opt in subscription (that means the subscriber
has to confirm their subscription before they are added. With
the CAN-SPAM Act you must be very careful and protect yourself
from being accused of spamming. By double opt ins you get
the IP # and date they subscribe which will be enough evidence
to counter any false accusation.
Because each a/r is set up differently, you will need to
read the instructions on how to set it a new list.
Once you a/r has you first message uploaded, with personalization
so that the subscribers first name is used in the message,
you are ready to begin building your subscriber base.
3. Building Your List
Depending on your a/r you can build your subscriber base
in three ways.
Create a form that you insert on your web page. Remember
to create the thank you page which the subscriber will be
re-directed to automatically after filling in the form. Make
it simple, "Thank you for your subscription and look
for the first lesson in your email box in the next minute
or so" is all you need. Don't try to sell them or they
will probably be turned off and unsubscribe or just ignore
your future ads. If the a/r has this feature, use the email
link in your signatures, on your web pages, in your ads. The
third way is to buy leads andimport them into your a/r. This
is a great way of quickly building your list, but you need
to make sure the leads are fresh, come with an IP # and date
of subscription. Again, if you want to know what leads I use
successfully, email me. mailto:info@build-an-ebusiness-on-a-shoestring.com
I like to create a new lesson or report every day until I
have at least 7. If its an e-course then you send out your
lessons every day, but if its a report or other message, then
space them out to every other day...at least. You don't want
them to think you are hammering them with ads.
4. Your Ads
I like to call my ad in each lesson, This Lesson Is Sponsored
By. Most readers aren't turned off by this one ad as they
are with the lesson sprinkled with ads and your affiliate
links. Make the sponsor something that is related to your
topic. In the case of the poodle e-course you wouldn't want
to sell bird food :o) Dog biscuits, poodle trimming tools,
or flea powder would be on target. If you don't have a product
to sell, go to Commission Junction, Linkshare or BeFree.com
which lists 100s of affiliate products and its fr.ee to join.
Or do a search on the search engines.
Keep building your e-courses and reports and watch your sales
and income soar!
About The Author
Dan Farrell is the owner of Build An eBusiness On A Shoestring
Newsletter. You can subscribe for free and get 11 great webmaster
tools to build an eye-popping website at: http://build-an-ebusiness-on-a-shoestring.com
info@residualmonthlymoney.com
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